Other channels include email (22%), app notifications (20%), and direct mail (8%). Among the channels preferred by consumers for receiving loyalty updates from brands, the top spot went to SMS (48%).Moreover, US consumers are 5x more likely to send and receive text messages than phone calls. More than 50% of consumers would prefer text messaging over phone calls for customer support rather than phone calls.
#Direct mail statistics 2020 download
Furthermore, they don’t have to download a brand’s app to receive notifications. SMS is the preferred channel for consumers because it is easy to use.How effective is it? The SMS marketing data below, with a focus on customer impact and preference, provides some insights. You can send text messages online or offline, from mobile devices, and from desktop or laptop computers to boost SMS campaigns. SMS is now becoming an integral feature of leading mobile marketing solutions. Businesses can see an increase in engagement of 11% to 30% for text campaigns geared to millennial customers (TextMagic, 2019).76% of millennials prefer texting because of the ability to check messages on their own time.On a global scale, 5 billion people own a cell-phone of some kind, and 2.29 billion can be reached through SMS/cellular and not via the Internet.That’s roughly 52.5 million Americans that can only be reached by text messaging. But 15% of the American population does not have an internet connection via a smartphone and has access only to basic SMS services. 96% of adults in the US own a “cell-phone” of some kind.In 2016, adults have preferred texting as the top form of communication for at least six years now.68% of Americans ages 18 to 24 are more likely than other Americans to limit their phone use.
Americans ages 18 to 24 check their phone over twice the national average - 190 times a day or more than once every 10 minutes.This was followed by phone calls (72%) and social media (66%). used text to keep in touch with friends and family during the COVID-19 pandemic. More recent studies show that 83% of teens in the U.S.It was followed by in-person (32%), social media (16%), and video chatting (10%). Among teens ages 13 to 17 in the US, the favorite way of communicating in 2018 was texting (35%).Lastly, there is also a heavy usage of online messaging apps, with 2.52 billion people using them as of 2020.This is more than four times the average number of emails sent on their personal cell phones per day. On average, consumers send 13 texts on their personal cell phones every day.
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